This is a customizable name tag that you chose either the planet you were from or the faction that you represent. They then take your name, first or last only, and translate it to Aurebesh. Being a fan of Boba Fett, I had to choose Bounty Hunter. These were a limited run of only 2,000 and only available at Star Wars Celebration Orlando 2017.
On the back it has "Star Wars Celebration 2017 May the Force be with you" written in Aurebesh.